General Mills is transitioning 53 square miles of South Dakota farmland to certified organic

General Mills is transitioning 53 square miles of South Dakota farmland to certified organic: After all, there’s a reason you haven’t yet seen organic versions of Cheerios, Chex Mix, and Pillsbury Toaster Strudel. It’s not because General Mills, the parent company of those brands, thinks there’s no interest on the part of American eaters. Far from it—the company knows American appetites for organic products are growing faster than growers can switch. Instead, the issue is that General Mills can’t reliably find organic grains at a scale that benefits a food multinational of its size.